OCTOBER 29, 2024 | written by STEVE ULRICH

News and notes on the largest and best Division in the NCAA. #whyD3
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😴 I’m a little tired this Tuesday. Saw John Legend, Bruce Springsteen and Barack Obama last night in Philly. This political side gig has some advantages.

Headlines
🗞️ NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos
🤼‍♂️ Auggies Top Preseason Poll
⚽️ Bears Top The Women’s Chart
⚽️ Five NESCAC Clubs In Men’s Top 10

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TOP STORY
1. NIL Director Is the Trendy New Job in College Sports. But the Role Is Chaos

by Amanda Christovich, Front Office Sports

“Every month, dozens of athletic department NIL directors hop on a Zoom call.

All of the participants are in-house staffers at their various schools. Consultants, installed at athletic departments and hired by NIL (name, image, and likeness) companies like Altius Sports Partners, aren’t allowed. The email invitation goes out to more than 100 people all across the country. They work through problems, compare notes on the newest third-party companies, and sometimes welcome guests. But often, the goal of the meeting is simply to commiserate.

The Zoom meeting is an attempt to build camaraderie for a group of roles that are, in many cases, less than a couple of years old. From recruiting and fundraising to acting as de facto agents, directors have around-the-clock jobs that often touch every area of the athletic department.”

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