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What a Good Athletic Director Looks Like

How do you even answer that question?


FEBRUARY 18, 2025 | composed by STEVE ULRICH

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TOP STORY
1. What a Good Athletic Director Looks Like

by Matt Brown, Extra Points

A few weeks ago, after a long day of meetings, interviews and various seminars at the NCAA Convention, I sat down at a table with several of my media colleagues. Over beverages and wings, we talked about where we thought the college sports industry was going, exciting stuff we were working on, and the sort of gossip that you’d expect from any group of colleagues gathering at an after-work watering hole.

But I remember we eventually settled on a question that really animated our table. Who is a good athletic director? And shoot, how do you even answer that question?

After all, us folks who actually cover the industry understand that what makes a “good” athletic director is a lot more complicated than just “make successful football and basketball coaching hires.” if they’re even the actual people leading those searches in the first place.”

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